Lagers get treated like the entry-level style, the one you brew when you're not ready for anything harder. That reputation is, respectfully, nonsense.
Here On Earth is The Establishment's official beer for this year's BUMP Festival, a crisp salted lime lager at 3.5% ABV built around the idea that clean, balanced, and drinkable does not happen by accident. Real lime juice meets a touch of salinity that moves across the palate bright and immediate, the kind of technical precision lagers demand and rarely get credit for. It launches alongside a new canned cocktail, Reaching Up To The Sun, both wearing artwork from this year's Road Works artist, @muralycreations.
Debuting July 29th at The Sip & Simmer, the BUMP Festival's beer and cocktail launch party, in Calgary. Free entry, which is one less excuse.