New Glarus Brewing Company (Craft Beer & Brewery in New Glarus WI)

New Glarus Brewing Company sits on a gentle rise above the open fields of Wisconsin, where the air smells faintly of malt and optimism. Founded by Daniel and Deborah Carey (the duo have been tinkering with hops together since a chance encounter at a county fair), the brewery has turned the simple idea of “hand‑crafted beer” into an art form that even the most jaded palate can’t ignore. Their flagship, Spotted Cow, is as iconic as it is delicious—a bright, sessionable ale that has turned casual drinkers into regulars faster than you can say “cheers.”

Beyond the pint, the site offers a tidy gift shop, a welcoming tasting room and the ever‑popular Beer Depot, where you can load up on bottles without breaking the bank. Visitors can wander the free self‑guided tour at their own pace, or, if they fancy a bit more drama, sign up for the Hard Hat Tour that pulls back the curtain on the brewing process. An educational museum adds a dash of history, while the park‑like grounds (complete with ample parking) make it easy to linger. The staff are affable, the policies visitor‑friendly, and the brewery’s commitment to natural ingredients and local nonprofits shows that a good brew can also do good.

Why we love this brewery

What visitors love

New Glarus Brewing Company offers scenic country views and beautiful grounds, perfect for relaxation amidst the rolling hills. Visitors praise the brewery's park-like atmosphere, ample parking, and variety of beers, including the famous Spotted Cow.

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