Schell Museum of Brewing (Craft Beer & Brewery in New Ulm MN)

Schell Museum of Brewing sits in New Ulm, Minnesota, and it’s a place where the romance of brewing meets the grit of real engineering. The tours cut straight to the chase – you get an unvarnished look at the machinery, the fermentation tanks, and the painstaking processes that turn grain into gold. No pretentious plaque can hide the fact that this is the second‑oldest family‑run brewery in the United States (the founders have kept it in the family for generations), and that pedigree shines through every copper‑bright pipe and stainless‑steel fermenter.

Downstairs, the tasting room serves a flight of Schell beers that would make even a seasoned pint‑snob nod in approval. The selection is diverse enough to please a hop‑fiend and a malt‑lover alike, and the space is fully accessible – a rare treat in a museum setting, even if the historical narrative is a bit thin. Outside, a tidy garden and the public tap room invite you to linger, sip, and soak up the atmosphere without any of the usual pomp. It’s a reminder that quality craftsmanship, a dash of tradition, and a good sense of humor can coexist beautifully in a single, well‑kept brewery.

Why we love this brewery

What visitors love

Visitors praise the Schell Museum of Brewing for its engaging tour guides, particularly Tom's storytelling abilities, and the rich history shared about the brewery and family. The tour offers a unique behind-the-scenes look at the brewing process and tasting room experience.

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